Leads are the lifeline of your business opportunity. If there is one thing you can avoid while building or selling a business opportunity, lead generation is NOT one of them. In this publication, I will share some tips that will shed some light on it.
There are multiple different ways to generate leads for your business opportunity.
These methods can also be categorized in a ton of different ways. Mainly, lead generation can be either from a paid or a free source. Paid business opportunity leads generation source simply means that you have to invest marketing dollars out of pocket first to receive leads. Free is the direct opposite of that.
Free is usually used by amateur home business professionals for lead generation sources that require time and sweat equity as a replacement for a real marketing budget. Experienced professionals always factor in how much their time is worth. That usually means there is a dollar amount attached to the time and sweat investment as well. Ultimately, there are no such thing as FREE lead generation.
Technology plays a big role in business opportunity leads generation of the 21st century. Leads are leads. It really doesn’t matter where the interest come from. A business opportunity lead is simply a piece of contact information for someone who has shown a level of interest in building a business.
Quality is a big factor to consider when generating leads for your business opportunity. Quality of a lead can be dependent of the age of the lead as well as the relationship level with the lead.
What is more important in leads generation for your business opportunity? Quality or quantity?
My personally philosophy in business and life is to try and make non-controllable issues a non factor in the results I want and my happiness. Good quality business opportunity leads are always better of course. However, if you don’t go through enough quantity, often you won’t find the best quality. Most times, you have to dig through the garbage in quantities to find that gem. You need both quality and quantity.
To generate leads for your business opportunity, keep this simple concept in mind. Find out where like minded people hang out and hang out there. It’s simple but I guarantee you that you are not thinking deep enough.
Most of your kids, family and relative are not hanging out in the yard. They are hanging out on their phone these days. Hopefully that leaves you a clue. They are hanging out on Youtube, Facebook, Instagram, inside their emails, text messages and more.
It is true that the old school tactics still work but they won’t work without proper repsect for the effect that technology now has on pop culture. If your business opportunity leads generation activities is disrespecting the pop culture, you will get frustrated.
Right now, there are no such thing as online or offline business opportunity leads generation methods. There is this one big thing in business called direct response line. You can use it online or offline, on Facebook, at your local dry cleaner shop. But there are rules to it.
Traditionally in Network Marketing, you were probably thought to pique interest of a prospect first. You were thought the 3 feet rule. You were thought connecting with people at the mall, family reunions and Starbucks. Guess what. It is the same thing but a little different.
The way human being respond to and pass information in the history of mankind evolves. Once upon a time, they were TV and radio only. Today, on-demand information consumption mus be a factor to consider if you plan on becoming profitable with your business opportunity.
Let’s talk about the mindset of a person looking for business opportunity leads generation information. It’s the truth of what creates success in business. This is a person who got the memo already. If there are no leads, there are no customers and ultimately, no revenue.
Scalablilty is also a factor to consider with leads generation. There are some sources that becomes less effective with increase in leads volume. This is something to pay attention to because you are spending money–at least you are spending valuable time.
Generally speaking, free marketing and lead generation strategies are not as scalable as paid marketing. Free marketing often involve content creation. If you are not going to engage in consistent daily content creation, your business opportunity leads generation scalability is equals to 0.
Capturing leads without the pressure of creating immediate sales is key to massive success with your business opportunity leads generation. People buy on an average after up to 7 exposures to the product. Therefore proper lead capturing system into an autoresponder is key to staying sane.
Follow up should include a mix of value, training, success stories and testimonials and more value. The main goal of a follow up sequence with your business opportunity leads is to build a relationship between them and your brand as a market leader. People only buy from people–people they like, know and trust.
The timing is not always right for your leads to become customers but your follow up system stays ready and makes the timing always right for your business. When is the right time for you as an entrepreneur? It’s always NOW.
Business opportunity leads generation is the easiest it has ever been due to the even playing field called the internet. If you don’t enjoy chasing family and friends, there are now options of becoming a professional and skillful internet marketer for your home business.
The quality of business opportunity leads you generate is as good as how much you enjoy generating leads with your method. If you don’t enjoy chasing family and friends, your leads from that source will be the worst. If you don’t enjoy online lead generation, the same rule applies. Moral of the story is to find a method you enjoy and do it perpetually and consistently because consistency is the only rule that produces champions–Not talent.
Clearly efficiency is something that every entrepreneur should pay attention to. Unfortunately, you do not get to decide the speed at which the world is moving. Pop culture does and that’s why technology plays a big role in the method you should choose for leads generation for your business opportunity. Old school is real. new school is also real. Therefore pay attention.